I n 1891 a first breed standard for the German Shepherd Dog was born. Stephanitz divided the breed into three classes: rough-haired, smooth-haired and long-haired dogs. Provided were pointed ears, a stretched snout and a down-worn, bushy tail. The average size was 50-55 centimeters, the coat was allowed to be black, white, gray or reddish yellow - both in one color and with numerous badges.
In 1894, the breed caused a public stir for the first time, when five copies appeared at an exhibition in Dortmund. On April 22, 1899, the Association for German Shepherds (SV) was founded in Karlsruhe, whose first president was Max von Stephanitz. Von Stephanitz and his friend Arthur Meyer searched for and created a working dog with the German Shepherd Dog. The first breed standard was set up in the first general meeting of the SV on 20 September 1899 in Frankfurt / Main according to their proposals. Stephanitz also wrote the in his last issue over a thousand pages comprehensive cynological work The German Shepherd in words and pictures.
In the wake of the First World War, anti-German sentiment led to the fact that the attribute German was frowned upon in the name German Shepherd Dog. This led to the official renaming of the breed name by the British Kennel Club in Alsatian Wolf Dog (Alsatian Wolfhound) to the region of Alsace-Lorraine.   The renaming was taken over by the other dog breeders' clubs (kennel clubs) in the whole English-speaking area. Over time, the Alsatian Wolfhound turned into a simple Alsatian Dog so as not to make him appear too wild. Officially, the renaming of the British Kennel Club was reversed until 1977.  However, it was up to the local dog breeders' clubs whether they wanted to rename themselves or not, which is why even today some British German Shepherd Dog Breeding Associations call Alsatian Shepherd Dogs Kennel Clubs.
The color white was deleted in 1933 by the German breed club from the standard, whereby white German shepherd dogs within the FCI were considered no longer standard compliant. In 1968, the "Shepherd Dog Club of America" white also out of the standard, and the American Kennel Club then refused the inclusion of white puppy in the stud book. An exception was the Canadian Kennel Club, which continued to recognize the white color as permissible for the German Shepherd. Breeders of the white variety in the US formed in the episode different breeding clubs. At the request of the Swiss Cynological Society in 2003, the FCI finally recognized the White Shepherd Dog as a separate breed in 2003 and has been running it since then under the name Berger Blanc Suisse (White Swiss Shepherd Dog).